Gabriel Zanier
I’m Gabriel Zanier, a multidisciplinary designer and Head of Product Design at High Tide. Based in Curitiba, Brazil, I work across physical products, furniture, brand systems and digital experiences, while leading the adoption of AI in the design team.
My practice connects creative direction with hands-on development: research, concepts, 3D modelling, materials, prototyping and production. At Studio Cage, I co-founded a multidisciplinary practice and directed more than 100 branding projects. My furniture work includes ODT, exhibited at Fuorisalone Milano in 2023, and MODU, recognised by Brazilian design awards.
At High Tide, I lead product development for Canna Cabana and Daily High Club and help the team build new ways of working with AI. I evaluate and implement tools, create agents and workflow automations, and develop internal apps. I also use generative AI for image, video and 3D exploration, websites and digital prototypes, teaching colleagues how to bring these methods into their everyday work.
Work experience.
Mar 2025 — Present
High Tide Inc.
Head of Product Design
Lead product strategy and development across a nine-brand private label accessories portfolio. Coordinate brand architecture, product concepts, technical development, sampling, manufacturing and launches for Canna Cabana and Daily High Club. Lead AI adoption, agent creation, workflow automation and team training alongside the creative and production work.
Apr 2021 — Mar 2025
Studio Cage
Co-founder · Senior Lead Designer · Creative Director
Co-founded a multidisciplinary design studio and directed more than 100 branding projects. Led strategy, visual identity, creative teams and client relationships, while developing furniture and product collaborations with makers and manufacturers.
Jul 2021 — Jan 2022
Boulle Furniture
Graphic & Product Designer
Developed bespoke furniture with architects and carpenters, from concepts and 3D models to prototypes. Created catalogues, marketing materials, packaging concepts and visual assets for retail and events.
Apr 2019 — Apr 2021
Parliamentary Office · ALEP/PR
Art Director
Directed institutional and campaign communication across visual identities, print, social media and audiovisual content. Coordinated motion design, video editing and paid digital campaigns.
Jun 2014 — Dec 2014
Gastão Lima Architecture
Architecture Intern
Prepared AutoCAD drawings, façades, detailing and presentation files for residential and commercial projects. Supported technical documentation and visual communication for architectural proposals.
Education & learning.
Mar 2021 — Nov 2021
Centro Europeu
Postgraduate course in Furniture Design
Authorial furniture, materials, ergonomics, technical drawing, prototyping and design for production.
2017 — 2020
FAE Business School
Bachelor’s degree in Graphic & Product Design
Visual communication, product development, user-centred design, branding and design strategy.
2013 — 2016
Universidade Positivo
Architecture & Urbanism studies
Six semesters completed; degree not completed. Spatial design, construction systems and architectural history.
2009 — 2011
Phil Young’s English School
English language course
Grammar, conversation and fluency. Later developed communication and adaptability through a 2014–2015 cultural exchange in North Carolina, USA.
AI in the design team.
AI adoption & enablement
Evaluate tools, introduce them into design operations, teach colleagues and guide the team as new workflows become part of daily practice.
Agents & workflow automation
Create task-focused agents and automations for research, concept development, content production and design delivery.
Generative image, video & 3D
Explore visual directions and produce creative assets across media, combining generated outputs with design judgement and established production tools.
Apps, websites & digital prototypes
Build internal tools, web pages and interface prototypes with AI-assisted development, extending my practice into UI and interaction design.